随着市场经济的发展,市场营销人才是人才市场的热门,社会对营销人才的需求更是呈现出多层次、多方面现象,其不仅对营销人员的专业技能有较高的要求,对于其素质也是有着高标准。高校的市场营销专业是目前供给市场营销人才的重要培养基地,但是高校的市场营销人才培养目标与社会需求存在一定的差距,因此本文就针对目前高校应如何解决市场营销人才的社会需求问题进行了探讨。 With the development of market economy, marketing personnel are the hot topics in the talent market. The demand for marketing talents in the society shows multi-level and multi-faceted phenomena. It not only has higher requirements on the professional skills of marketers, Is also a high standard. Marketing professionals in colleges and universities are currently an important training base for marketing professionals. However, there is a certain gap between the goal of marketing professionals in colleges and universities and the needs of the society. Therefore, this article has conducted a survey on how to solve the social needs of marketing professionals in colleges and universities Discussion.