九鑫集团的新肤螨灵霜由于诉求新颖——针对面部除螨,加上定位独特——介于皮肤保健品和药品之间的功能性化妆品,一上市就取得了很好的市场效益。接着,九鑫药业相继推出螨婷系列产品。“螨婷”香皂便是其中之一。与新肤螨灵霜广告的平实和简单相比,“螨婷”电视广告采用了明显不同的方式,画面中一个浑身罩着纱根本看不清脸部的女郎满面愁容地坐在海滨沙滩纳凉的凳子上,周遭是调皮好奇的孩子,画外音”衣服穿得少不少,要看皮肤好不好”,然后,镜头中有女人用“螨婷”香皂沐浴的场景,再接下来的画面就是该女 Jixin Group’s new skin mites cream because of the novelty of the request - for the face of mites, coupled with a unique positioning - between the skin care products and pharmaceutical functional cosmetics, the market has achieved good market efficiency. Then, Jiuxin Pharmaceutical have launched mite Ting products. “Mite Ting” soap is one of them. Compared with the plain and simple ads of the mite cream, the mite-ting TV ads adopted a significantly different approach. A girl with a covered, gauze-like face could not see her face and was sadly seated in the saltwater beach. Stool, surrounded by naughty curious children, voice-over “clothes to wear less, depending on the skin is good”, and then, the lens of a woman with “mite Ting” soap bath scene, then the next screen is the Female