冬天喝热露露给人的感觉是什么呢?是热热的、暖暖的、甜甜的。通过这些基本的理性功能,传递给消费者的是那种温馨、关怀、充满爱意的心理感受。以往露露杏仁露的广告片大多以单纯的理性诉求为主,对于一个被人们所熟知和喜爱的品牌,这种广告诉求手段已完成了市场开拓期的任务,现在需要在原有 What is the feeling of drinking hot dew in winter? It is hot, warm and sweet. Through these basic rational functions, passed to the consumer is the kind of warm, caring, loving psychological feelings. In the past, Lulu Almond Lotion commercials are mainly purely rational appeal, for a well-known and loved brand, this advertising appeal has completed the task of market development, and now need to be in the original