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用心了解并经营好你的用户,你必将伟大电视通过“有线”与“用户”连接,网媒通过网络与“用户”联通,手机通过终端APP与“用户”联系……,连接、联通、联系的是用户,为什么不是受众?首先广告人和广告主要弄明白什么是受众?什么是用户?打个比方:受众好比在自助餐厅里的就餐者,媒介是自助餐厅,而传播者则是厨师。厨师提供尽可能让受众满意的饭菜(信息),但是受众吃什么,吃多少,吃还
Intention to understand and operate your users, you will be a great TV through “cable ” and “user ” connection, network media through the network and “user ” Unicom, mobile phone through the terminal APP and "user Contact ..., connection, China Unicom, the contact is the user, why not the audience? First of all, advertisers and advertising to figure out what is the main audience? What is the user? For example: the audience is like the diners in the cafeteria, the media is self-help Restaurant, while the communicator is the chef. Chefs provide as much satisfaction as possible to the audience (information), but what the audience eat, eat, eat