当前,社会经济飞速发展,平面广告在人们生产生活中的应用越来越广泛,在平面广告设计中,图形创意十分重要,新颖的图形创意不仅可以准确表达出这则广告的设计主题和意图,而且可以在短时间内把更多的信息传达给观众,让广告的价值得以实现。本文探讨了广告设计应用图像创意的效果,供广大平面广告设计者参考,以期提高平面广告设计的质量。 At present, the rapid development of society and economy, print ads in people’s production and life more and more widely used in graphic design, graphic creativity is very important, not only the innovative graphic ideas can accurately express the ad design theme and intent, And in a short period of time to convey more information to the audience, so that the value of advertising to be achieved. This article explores the effect of creative image design for advertising design, for reference by graphic designers, with a view to improving the quality of graphic design.