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零售是指为最终消费者提供商品或服务的所有经营活动,零售业则是零售企业将产品和服务提供给消费者的流通行业。作为连接生产与消费的重要环节,几乎每一个消费者都是从零售活动中获得自己需要的产品或服务,而每一个生产者也都是通过零售环节才将产品销售给最终需要的人,从而实现产品价值以及自身利润,因此零售业与现代人的关系越来越密切,已成为人们生活中的重要组成部分。剖析零售活动,有以下特点:(1)将商品或服务提供给最终消费者作为最终消费之
Retail refers to all business activities that provide goods or services to the end consumer, and retail is the retail industry where retailers provide products and services to consumers. As an important link between production and consumption, almost every consumer obtains the products or services they need from the retail activities, and every producer sells the products to the ultimate need through the retail process. Realize the product value and self profit, so the relationship between retail and modern is getting closer and closer, and it has become an important part of people’s life. Analysis of retail activities, has the following characteristics: (1) the goods or services provided to the final consumer as the final consumer