在以互联网为代表的新兴媒体冲击下,媒体的生态环境和基本格局已经发生了重大变化。新兴媒体迅猛崛起,瓜分蚕食着报业的广告份额。报业的生存空间受到严重挤压,传统的强势地位从根本上动摇。本文指出这是由多方面原因造成的,报业需在新的形势下迅速改革,以便在新的格局下生存。 Under the impact of the emerging media represented by the Internet, the ecological environment and basic pattern of the media have undergone major changes. Emerging media are rising rapidly, sharing the share of newspaper ads. The living space of the newspaper industry has been severely squeezed, and the traditional strong position has fundamentally shaken. This article points out that this is caused by many reasons. The newspaper industry needs to be promptly reformed in the new situation so as to survive under the new pattern.