随着世界经济不断交融、合作、发展,国内企业虽然拥有了更多的机遇,但是国外大型企业也给为我国企业带来了不少冲击,企业之间的竞争越来越激烈。现在阶段,只有通过“对外开拓,内练内功”的方式来保持和提高企业的核心竞争力才能保证企业的发展。企业文化宣传和渗透,使企业在无形之中,提升了核心竞争力,增强企业的软实力,促进了企业有序健康、可持续发展。 As the world economy continues to blend, cooperate and develop, although domestic enterprises have more opportunities, large foreign enterprises have also brought a lot of shocks to Chinese enterprises and the competition among enterprises is becoming more and more intense. At present stage, only by “opening up, internal training internal strength” approach to maintain and enhance the core competitiveness of enterprises in order to ensure the development of enterprises. Publicity and infiltration of corporate culture, so that enterprises invisible, enhance the core competitiveness, enhance the soft power of enterprises, and promote the orderly business health and sustainable development.