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实效营销运作理论,诞生自中国营销实践,借鉴了西方的营销理论,并运用东方朴素的环周哲学思想,提炼创建出一套符合中国国情、具有实战作用的营销运作理论。“实效营销运作”是一种思维方法,是一套解决问题的方法论,在研读中更要注重的是联想,与实际工作结合起来。它的思维方式远远大于其内容本身,因而需要用心感悟。
The effective marketing operation theory was born from China’s marketing practice, borrowed from Western marketing theory, and used Oriental simple and circumstantial philosophy to refine and create a set of marketing operation theory that is in line with China’s national conditions and has practical roles. The “effective marketing operation” is a way of thinking and a set of methodologies for solving problems. It is more important to focus on the association in the study and combine with practical work. Its way of thinking is far greater than the content itself, and therefore requires a heartfelt sentiment.