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由《广告导报》杂志社、北京大学新闻与传播学院、中国传媒大学广告学院《、经营者》杂志社、中央电视台广告部主办的“2005-2006年度中国广告风云榜颁奖典礼暨中国广告高峰论坛”活动已经落下帷幕,但是其深远的影响却久久留在很多广告人心中,尤其是“第三届中国广告高峰论坛”中表现出来的新鲜视野和精辟观点。“中国广告发展高峰论坛”是每年一度的中国广告风云榜活动中的重要组成内容,自创立以来就定位在挖掘中国广告及相关领域年度新角度、新视野和新观点。本次论坛为第三届,我们分别从“营销“”、媒介”以及“本土广告公司建设”的角度邀请了福田汽车品牌总监张彬、北京华盛时代广告公司总经理李光斗、突破传播首席执行官郑香霖、分众传媒首席营销官陈从容、北京维传凯普广告公司总经理郭伟君、北京阳光加信广告公司总经理庄励,来共同探索中国广告、营销的本土发展之路。下面,我们特别推出各位演讲嘉宾的演讲精彩片段,以餮读者,势必对广告和营销实践带来的革命性影响!
Sponsored by China Advertising Herald magazine, Peking University, School of Journalism and Communication, Communication University of China, “Advertiser” magazine, CCTV Advertising Department sponsored the “2005-2006 China Advertising Billboard Awards ceremony and China Advertising Forum ”The event has ended, but its far-reaching impact has long been left in the hearts of many advertisers, especially the“ Third China Advertising Summit ”showed fresh vision and insightful point of view. “China Advertising Development Summit” is an important component of China’s annual Billboard Event. Since its establishment, the China Advertising Development Summit has been positioning itself to tap new perspectives, new horizons and new perspectives in the field of advertising and related fields in China. The forum for the third session, we respectively from the “marketing”, “media” and “local advertising company building” point of view invited Foton brand Zhang Bin, general manager of Beijing Huasheng era Li Guang-dou, breakthrough communication chief executive Zheng Xianglin, Chief Marketing Officer of Focus Media Chen Congrong, General Manager of Weichai Cape Advertising Company Beijing Weijun Jun and Beijing Sunshine Plus Advertising Co., Ltd. General Manager Zhuang Li, to explore the Chinese advertising, marketing, local development. Below, we specially introduce the speeches of speeches from all the speakers to readers. It is bound to have a revolutionary impact on advertising and marketing practices!