这档栏目的名称独具匠心,但是要取得高的收视率和好的美誉度,单靠新颖独特的栏目名称是远远不够的。“帮女郎”能从众多的“助人为乐”者中突围,能够在“帮忙”内容上成功,其中一个很重要的因素是在互动上做足了文章。一、立足社区,夯实互动基础《帮女郎帮你忙》与观众的互动性不是与生俱来的,而是节目精心策划、准确定位、不断探索的结果。在目前分众化、窄播化趋势日益加剧的环境下,电视作为大众传播 The name of this section of the column originality, but to achieve high ratings and good reputation, relying on the unique and unique column name is not enough. One of the most important factors is to do a good job of interacting with “helping girl”, which can break through numerous “helping others” and succeed in “helping” content. First, based on the community, lay a solid foundation for interaction “Help the girl to help you” Interactivity with the audience is not born, but the program carefully planned, accurate positioning, continuous exploration of the results. In the current fragmented and narrower broadcasting environment, the television is transmitted as a mass media