中国餐饮行业经过多年的发展,已经从萌芽期发展为现阶段的群雄并起,百花争鸣。然而在发展的过程中,很多餐饮企业并没有形成规范化的营销体系,因此本文通过引入营销策略来对某粥店进行系统地分析,希望能抛砖引玉,给相关餐饮企业带来借鉴意义。 After years of development, China’s catering industry has developed from its infancy to its current status as a group leader and contends. However, in the process of development, many catering companies did not form a standardized marketing system. Therefore, this article systematically analyzes a porridge shop through the introduction of marketing strategies. It hopes to be able to initiate and attract relevant food and beverage companies.