中国正在推行的社会主义市场经济建设,既给社会注入了新的活力,同时又伴生了一些负面影响,诸如社会利益的不平衡分化;道德推行的不倡;社会正气的不盛等等。政府作为调控社会的主体面临着严峻的挑战,社会发展的现实状况迫切要求政府在保证经济良性运转的同时,还应采取积极的措施整合与群众的公共关系,保持社会的稳定,维护政府的形象。政府公关,作为一种新的社会驱动力实实在在地摆在了各级政府面前。应该看到,近年来我国中央政府已经开始注重运用各种公关战略改善政府形象,如倡导社会正气,保护民众利 The ongoing construction of a socialist market economy in China not only infuses new vitality into society, but also brings about some negative impacts such as the unbalanced social interests, the failure of moral promotion, the lack of social integrity and so on. As the main body that regulates and controls the society, the government faces severe challenges. The reality of social development urgently requires the government to take positive measures to integrate the public relations with the masses, maintain social stability and safeguard the image of the government while ensuring the healthy operation of the economy. . Government public relations, as a new social driving force, is really placed before all levels of government. It should be noted that in recent years, the Central Government in our country has begun to pay attention to using various public relations strategies to improve the government’s image, such as advocating social integrity and protecting the public