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随着我国广电事业,特别是电视事业的长足发展,上世纪九十年代后期,受众开始细分,从大众受众逐步向分众受众发展。广播电视的区域化、窄播化理念被重视起来。广播电视从系列频道向专业频道逐步过渡,率先发展的有娱乐频道、健康频道、音乐频道、体育频道、新闻频道等。专业频道的出现是广播电视适应时代需求的表现,是广播电视逐渐走向成熟的标志。
With the rapid development of the radio and television industry in our country, especially the television industry, in the late nineties of the last century, the audience began to break down and gradually developed from mass audiences to audiences. The regionalization and narrowcasting of radio and television are taken seriously. Radio and television from the series of channels to the professional channel of the gradual transition, the first development of entertainment channels, health channels, music channels, sports channels, news channels. The emergence of professional channels is the performance of radio and television to meet the needs of the times, radio and television is gradually becoming a sign of maturity.