面对不振的经济环境以及日益理性的消费态度,仅仅以精准的定位就想赢得光明的未来也许是不够的。成熟品牌渠道畅通,但模式老化;新生代品牌能明察消费者偏好,但资金短缺,拓展无力。如今,越来越多的女装品牌开始合作互补,致力于从细分市场中寻找发展机会。 In the face of sluggish economic conditions and increasingly rational attitude towards consumption, it may not be enough to win a bright future simply by precise positioning. Mature brand channels smooth, but the model aging; Cenozoic brand to identify consumer preferences, but the lack of funds to expand weakness. Today, more and more women’s brands have begun to cooperate and complement each other and are committed to finding development opportunities in the market segments.