实施名牌战略发展石化精品吴瑞林进入９０年代，世界合成洗涤剂行业四大巨头英国利华、德国汉高、美国宝洁、日本花王等跨国公司纷纷抢滩登陆，在我国各地选点布局，合资企业迅速崛起，外国名牌争相占据国内市场，来势十分凶猛。迄今为止，大型合洗骨干企业仅剩金陵石化公... The implementation of brand strategy development petrochemical boutique Wu Ruilin into the 90’s, the world’s four giants in the synthetic detergent industry, the British Lihua, Germany Henkel, the United States Procter & Gamble, Japan Kao and other multinational companies have landed on the landing, in various parts of the country layout, the rapid rise of joint ventures Foreign brand names are competing to occupy the domestic market and the situation is fierce. So far, only large Jinhe petrochemical companies have left Jinling Petrochemical Company...