在市场竞争中不少企业在市场面前经常碰软钉子,吃败仗。究其原因,既非市场意识不强,也非产品质量不高,拿不出手,而是开拓力度不够,下得功夫不深,市场调研不深入不细致,找不准企业的目标市场在哪里。一个企业应该具备的最基本的市场功夫,是要摸清楚自己企业产品的现实用户、潜在 In the market competition, many companies often touch soft nails in the face of the market, eat defeat. The reason is neither the market awareness is not strong, nor is the product quality is not high, can not get it, but the pioneering efforts are not enough, under the effort is not deep, the market research is not in-depth and meticulous, find out where the target market enterprises . An enterprise should have the most basic market effort is to find out the real user of their business products, the potential