本世纪五十年代以来,美国哈佛大学心理学家戴维·麦克莱兰借助投射法对社会成员的成就欲进行了大量研究。结果表明,在科学研究、企业经营、运动比赛等各方面有成就、有作为的人,其成就欲都高;一个企业经营得好坏与其成员成就欲的高低,尤其是主持人成就欲的高低有着明显的正相关;并且,一个地区社会经济增长的快慢,也与该地区广大社会成员成就欲的高低直接相关。 Since the 1950s, David McClelland, a psychologist at Harvard University in the United States, has done a great deal of research on the accomplishments of members of society through projection. The results show that people who have achievements and accomplishments in scientific research, business management and sports competitions all have high successes. Whether an enterprise runs well or not and its members’ desires for success, especially those of the moderator, There is a clear positive correlation between them; moreover, the speed of social economic growth in a region is also directly related to the level of achievement desires of the majority of social members in the region.