The impedance spectroscopy,electrical conductivity and electric modulus of bulk phenol red were measured,as a function of both frequency and temperature.Artificial neural networks (ANNs) were used for modeling its electrical properties.The two parts (real and imaginary) of its complex impedance (Z*) were analyzed and the activation energy related to the electrical relaxation process was evaluated.Nyquist curves were plotted showing semicircles for the different temperatures.The AC electrical conductivity follows a power law σac(ω) α ωη.The maximum barrier height Bm was derived for specific temperatures.A plausible mechanism for the AC conduction of bulk phenol red was deduced from the temperature reliance of the frequency exponent.The dielectric data was analyzed using electric modulus as a tool.In addition,ANNs were used to model the impedance parts and the total electrical conductivity.Numerous runs were tried,to obtain the best performance.The training and prediction results were compared to the equivalent experimental results,with a good match obtained.An equation describing the experimental results was obtained mathematically,based on the use of ANNs.The outputs demonstrated that ANNs are an admirable tool for modeling experimental results.