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在全国老龄化程度不断加深、发达地区养老资源不足和生态优势地区旅游快速发展的共同作用下,我国老年群体中兴起了一股“旅游养老”热。文章以浙江丽水为研究对象,剖析其旅游养老市场发展过程中面临的困境,提出通过模式选择、明确角色定位、提供系统支持和整合资源等路径来发展旅游养老市场,也为我国生态优势地区发展养老服务业提供思路。
With the deepening of the nationwide aging and the shortage of pension resources in the developed areas and the rapid development of tourism in the eco-advantaged areas, there has been an upsurge of “travel pension” in the elderly population in our country. The article takes Lishui Zhejiang as an example, analyzes the dilemma it faces in the development of the tourism pension market, and proposes to develop the tourism pension market by means of pattern selection, defining roles, providing system support and integrating resources, and also for the development of ecologically advantageous areas in China Pension services to provide ideas.