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本文立足于我国当今广告传单传播效果不佳的现状,通过理论研究和调查研究相结合,采取问卷调查法、实地走访法、对比实验法等研究方法,分析传单传播效果现状,探究影响传单传播效果的因素与增强传单传播效果的措施,为广告主在设计与发放传单时提供一定参考,以期能改善其传播效果,推动销售增长。
Based on the current situation of poor propaganda of advertising leaflets in our country, this paper analyzes the present situation of the effect of leaflets dissemination through the combination of theoretical research and investigation and research methods such as questionnaire survey, field visit and comparative experiment, Of the factors and enhance the effectiveness of leaflets dissemination of measures for advertisers in the design and distribution leaflets to provide some reference, with a view to improving its dissemination of results, to promote sales growth.