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正在广州举行的’97中国广告节,引来了数百家广告参展商和广告人。令这些精明的广告人士始料不及的是,他们中的一些人反被这次广告节的种种“创意”弄懵了。来自四川某广告公司的李先生,赴穗前曾收到广告节组委会的传真,要其先汇现金,到会后再领资料和门票。待到了广州,才发现要找到组委会还真难。他们先找到驻三寓宾馆的一个“组委会”,被告知要在这里住下来才可帮助解决资料和票务问题。他们又打电话到驻金泽大厦的组委会秘书处,这边的组委会又告诉他们,组委会已移去丁流花宾馆,真是费尽周章。
The ’97 China Advertising Festival, which is being held in Guangzhou, has attracted hundreds of exhibitors and advertisers. To the surprise of these savvy advertisers, some of them were frustrated by the “ideas” of the festival. Mr. Lee from an advertising company in Sichuan Province received a fax from the Organizing Committee of the Festival before going to Guangzhou to exchange cash and information before going to the meeting. When I arrived in Guangzhou, I found it hard to find the organizing committee. They first found an “organizing committee” in Sanjiu Hotel and were told they would like to stay here to help solve the data and ticketing problems. They called the organizing committee secretariat in Kanazawa Building again and the organizing committee here told them again that the organizing committee had already removed Ding Liuhua Hotel and it was really a waste of time.