论文部分内容阅读
传销,是指生产企业不通过店铺销售,而由传销员将本企业产品直接销售给消费者的经营方式,包括多层次传销和单层次传销两种形式。它起源于20世纪40年代的美国,这种销售方式一经产生即以它独特的优势在世界各地得到迅速发展。具不完全统计,1996年全球传销从业人员达2200多万人,传销总额超过800亿美元。与传统的销售方式相比,传销员通过传销活动既当消费者又能获得丰厚报酬,其奖励机制满足了一些人既实现自我价值又增加经济收入的需求,具有较强的吸引力。对于生产企业来说,传销减少了流通环节,节省了广告费用,从而降低了成本,提高了企业的利润率。传销自近几年传入我国以来,便成为经济生活中的一个热门话题。有人初
MLM refers to the production enterprises do not pass the store sales, and sales by the sales staff of the products directly to consumers, including multi-level MLM and MLM two forms. It originated in the 1940s in the United States. Once developed, this method of sales has rapidly developed around the world with its unique advantages. With incomplete statistics, global marketing employees in 1996 reached more than 2200 million people, total marketing more than 80 billion US dollars. Compared with the traditional sales methods, the salesman acts as both a consumer and a rewarded employee through pyramid schemes. The incentive mechanism meets the demand of some people to realize their own self-worth and increase their economic income, which is more attractive. For manufacturing enterprises, MLM reduces the circulation, saving advertising costs, thereby reducing costs and improve the profitability of enterprises. Since its introduction into our country in recent years, MLM has become a hot topic in economic life. Someone early