如果“个性化”真的那么重要,为什么优衣库那么赚钱?促使我写下这篇文章的动因,是无印良品艺术总监原研哉所著《设计中的设计》中的一些话。他在表达这样一种观点:无印良品不想成为一个让消费者感觉到“与众不同”的品牌,也不想做针对于某个细分市场的品牌定位,我们想做的是适合任何人的品牌。这与我长久以来所相信的观点几乎截然相反。难道 If ”personalization” is really important, why did Uniqlo make money? The motivation for me to write this article is some of the words in “Design in Design” written by Ruan Yan’s artistic director Yuan Yan’s. He is expressing the opinion that Muji does not want to be a brand that makes consumers feel “different”, and does not want to do brand positioning for a certain market segment. What we want to do is suit any People’s brand. This is almost the opposite of what I have long believed. Is it