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在互联网、电视等电子媒体飞速发展的十二五时期,报纸新闻媒体的生存发展面临前所未有的挑战。新时期,报纸媒体必须创新发展思路,勇于探索,大胆实践,以人才战略为龙头,以内容革新为亮点,以品牌建设为推手,开辟特色发展的道路,提高核心竞争力。主要策略如下:一、整合资源,充实队伍,建立大媒体人才机制;二、围绕重点,突出焦点,形成报纸新闻特色内容;三、抓住读者,增强互动,创建良好报纸媒体品牌。
In the twelfth five-year period when the Internet, television and other electronic media are developing rapidly, the survival and development of newspaper news media are facing unprecedented challenges. In the new era, the newspaper media must innovate and develop ideas, boldly explore and boldly practice. With talent strategy as the leading factor, content innovation as the highlight, brand building as the promoter, opening up the road of distinctive development and enhancing core competitiveness. The main strategies are as follows: First, integrate resources, enrich the ranks and establish a mechanism for large media talents; Second, focus on the key points and focus on the contents of newspaper news; Third, seize the readers and enhance interaction to create a good newspaper media brand.