前段时间,在去巴黎的飞机上,我碰到一个国外著名公关公司的老总。在聊天中,我得知,目前服装行业中很多大公司都开始聘请他们做品牌建设和品牌定位。我当时有一点诧异,对于品牌的建立,我个人认为这可能不是公关公司做的事,应该是老板自己做的事。虽说建立品牌需要理性和感性、智商和情商的 Some time ago, on the plane to Paris, I met a well-known foreign PR company CEOs. In chat, I learned that many large companies in the apparel industry are now hiring them to do brand building and brand positioning. I was a little surprised at the time, for the establishment of the brand, I personally think this may not be the PR company to do, it should be the boss himself to do. Although the establishment of the brand needs rational and emotional, IQ and emotional intelligence