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家得宝将会于何时进入中国市场?中国大陆的家装市场是世界上最具前景的市场:2005年的销售额是500亿美元,并且每年还在以12%的速度增长。私房业主的人数在飞速增长,从20年前实际上没有私房业主,到现在所有房产中有70%属于个人财产。家得宝首席执行官罗伯特·L.纳尔代利将中国定位为最优先考虑的市场:如果能在中国执行一个成功的战略,就能够抵消要在美国国内保持强劲销售增长势头所面临的挑战,而且甚至能够推动股票上涨。家得宝中国区的负责人查克·伊莱亚斯正在研究中国市场。他在过去的14个月中访
When will Home Depot enter the Chinese market? The home improvement market in mainland China is the most promising market in the world: sales in 2005 were US$50 billion, and it is still growing at a rate of 12% each year. The number of private homeowners is increasing rapidly. There were virtually no private homeowners from 20 years ago, and 70% of all real estate ownership is personal property. Home Depot CEO Robert L. Nardelli has positioned China as the top priority market: if a successful strategy can be implemented in China, it will be able to offset the challenges of maintaining strong sales growth in the United States, and It can even boost the stock’s rise. Chuck Elias, head of Home Depot China, is studying the Chinese market. He visited in the past 14 months