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现代媒体是以数字技术为手段,非线性的传递作为载体。伴随着我国社会的不断发展,经济的不断进步,人们的生活水平日益提高。在这种新环境下就刺激了新媒体的发展速度,为新媒体带来了一个黄金时代,但是机遇与困境总是共存的,时代的不断发展也对传统媒体造成了很大的冲击,面对这种情况我们不能盲目出击,这种时候更加需要有目的性与计划性。
Modern media is based on digital technology as a means of non-linear delivery as a carrier. Accompanied by the continuous development of our society and continuous economic progress, people’s living standards are increasingly enhanced. In this new environment, the speed of the development of new media has been stimulated, bringing a golden age to the new media. However, the opportunities and difficulties always coexist. The continuous development of the times has also had a great impact on the traditional media. We can not blindly attack this situation, this time more need to have the purpose and planning.