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2013年营销舞台精彩纷呈:微信营销、自媒体营销、大数据营销让营销走入精准化和强关系时代;内容营销、多屏互动使营销走入“讲故事”的天地;社会网络发展让企业公关越来越透明、即时、互动……走入2014年,企业营销将有哪些新的期望、动向?营销将走向何方?《新营销》杂志联合全球领先的市场研究集团益普索(Ipsos)进行2014营销管理展望,希望通过调查,测量2013年的商业绩效,了解2014年中国企业营销人员对商业绩效和营销投资展望,并且评价目
In 2013, the marketing stage is colorful: WeChat marketing, self-media marketing and big data marketing have brought marketing into an era of precision and strong relationships. Content marketing and multi-screen interaction have brought marketing into the world of “storytelling”. The development of social networks So that corporate public relations more and more transparent, real-time, interactive ... Enter 2014, what new expectations will be corporate marketing, trends and marketing where? New Marketing magazine’s global leader in market research group Ipsos Ipsos conducted the 2014 Marketing Management Outlook and hoped to measure the business performance in 2013 through surveys to understand the 2014 business marketers in China on business performance and marketing investment prospects,