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一九九八年九月,我被聘到长春市某建材有限公司工作,职位是店长。该公司是民营企业,主营项目是地板、涂料等装饰材料。该公司在长春市四家建筑装潢材料市场设有连锁店,我所在的是这些连锁店的总店。上任伊始,公司的老总便把我叫到办公室,谈话的核心是让我在两周内拿出一个营销管理方案。大学毕业以来,我一直在管理、策划岗位上工作。我认为制订一个方案,既要有针对性,又要有可行性,所以,我决定利用一周时间调查研究总店在营销管
In September 1998, I was hired to work in a building materials company in Changchun City. The company is a private enterprise and its main project is flooring, paint and other decorative materials. The company has chain stores in four construction and decorating materials markets in Changchun City, and I’m in the head office of these chain stores. At the beginning of his term, the company’s boss called me to the office. The core of the conversation was to allow me to come up with a marketing management plan in two weeks. Since graduating from university, I have been managing and planning jobs. I think that formulating a plan must be targeted and feasible, so I decided to use a week to investigate and study the head office in marketing management.