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随着社会不断地进步和发展,人们对于新型能源的要求也逐渐迈进了一个新的领域,天然气这种清洁便捷的能源也进入了人们生活的视野。天然气作为一种新开发的能源虽然在市场上受到了许多企业家的追捧,但是由于国家经济体制的改变与国有经济的结构变化,天然气市场的推动在近年来也有着一定的阻碍,所以建立完善科学的天然气市场营销结构也成为了现今能源发展的要求。本文以新疆片区天然气的现状及发展为例,通过对天然气在新疆的市场分析,运用了SWOT策略分析,讨论了其优势与不足,从而根据新疆当地的市场提出天然气市场营销策略,得出在新疆市场天然气营销应该注意的重点,并针对市场提出了相应的建议。
As society continues to progress and develop, people are gradually moving toward a new field of new energy requirements. Natural gas, a clean and convenient energy source, has also entered the field of people’s lives. Natural gas, as a newly developed energy source, has been sought after by many entrepreneurs in the market. However, due to the change of the national economic system and the structural changes of the state-owned economy, the promotion of the natural gas market has also shown some obstacles in recent years, The scientific natural gas marketing structure has also become a requirement for energy development today. In this paper, the status and development of natural gas in Xinjiang area as an example, through the market analysis of natural gas in Xinjiang, the use of SWOT strategy analysis, discussed its advantages and disadvantages, thus put forward the marketing strategy of natural gas in Xinjiang local market, come to Xinjiang Market gas marketing should pay attention to the focus, and made recommendations for the market.