“自然”这个原本作为自为存在的事物在广告文化中成了被大量操纵的能指符号用来推销产品,这同时也是重新塑造一个“自然”的过程,“烹调自然”与“回归自然”成了广告文化中两个重要的策略,而这种广告文化最终在改变着自然与人类之间的关系。这种广告文化对于“自然”与人类的关系影响巨大。 The fact that nature was originally a thing of its own existence has become a heavily manipulated signifier in the advertising culture for the promotion of products. It is also a process of reshaping a “nature,” “cooking nature” and “returning to nature” Has become an important strategy in advertising culture, and this advertising culture is ultimately changing the relationship between nature and human beings. This advertising culture has a huge impact on the relationship between “nature” and human beings.