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即使包装只占一包香烟总成本的最小一部分,制造者仍热切希望在机械和材料上节省费用。一包廿支装的香烟平均价值60便士,而在包装上只花了1便士左右。价格的大部分是包括基本税收在内的一个固定价格,所以香烟制造者在包装上作出任何节约不会对消费者降低价格有立竿见影的效果。Wills 公司以牢固建立起来的 Embassy香烟而出名,他们也生产大家熟悉的老牌产品,如:Capstan、Woodbine 和 Gold Flake,还生产漂亮的新一代产品,Lambert and But-
Even though packaging represents only a small percentage of the total cost of a pack of cigarettes, manufacturers are eager to save on machinery and materials. A pack of twenty cigarettes worth an average of 60 pence, and only took a penny in the packaging. Much of the price is a fixed price, including basic taxes, so any savings made by cigarette manufacturers on packaging will not have an immediate effect on consumer price reductions. Wills is known for its solidly established Embassy cigarettes and also produces familiar old products such as Capstan, Woodbine and Gold Flake as well as producing a beautiful new generation of products, Lambert and But-