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随着我国越来越多的企业开展电子商务,社会对电子商务人才的需求量与日俱增,要求也越来越高。即便如此,电子商务专业人才的供给与企业需求之间仍然存在相当大的差距。只有具备理论素养,同时又具有较强的电子商务操作能力的学生才能受到企业的欢迎。因此,如何以就业为导向,对高职电子商务专业人才进行培养成为现今研究的一个热点论题。本文在分析了电子商务人才特性和电子商务专业所面临的问题的基础上,提出了通过明确培养目标、确立培养模式、突出技能培养、构建符合就业岗位需要的课程体系、整合教学方式五个方面建立高职电子商务人才培养模型。
As more and more enterprises in our country develop e-commerce, the demand for e-commerce talents in society is increasing day by day, and the requirements are getting higher and higher. Even so, there is still a considerable gap between the supply of e-commerce professionals and business needs. Only students with theoretical qualities and strong e-commerce operation skills can be welcomed by enterprises. Therefore, how to use employment as a guide to educate e-commerce professionals in higher vocational colleges has become a hot topic in current research. On the basis of analyzing the characteristics of e-commerce talents and the problems faced by e-commerce professionals, this paper proposes five aspects: clear training objectives, establishing training mode, highlighting skills training, building a curriculum system that meets job needs, and integrating teaching methods. Establish a model for e-business talents training in higher vocational education.