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随着消费者对服装的需求更加多样化,越来越多的国际品牌看好中国,纷纷入驻中国市场,打造品牌影响力,卡拉玛就是进军中国的国际品牌之一。在竞争激烈的男装市场之中,卡拉玛始终保持着稳健的步伐。在品牌形象推广、消费者调查、销售渠道拓展等方面,卡拉玛力求扎根本土市场,打造优质品牌,以服装为载体向中国消费者传播时尚着装理念与生活方式。
As consumers demand more and more clothing, more and more international brands optimistic about China, have settled in the Chinese market, build brand influence, Kalama is one of the international brands into China. In the highly competitive men’s market, Karama has always maintained a steady pace. In the promotion of brand image, consumer surveys, sales channel expansion and other aspects, Karama sought to take root in the local market and create high-quality brands. With apparel as the carrier, it disseminated the concept of fashionable dress and lifestyle to Chinese consumers.