中国加入WTO后,为了应对更激烈的国际竞争,广播电视加快了集团化改革的步伐。目前,一些地方正在进行文化体制改革试点,涉及到广播电台行业,关键的环节又是如何整合资源。 分级与分众 广播的特点是广:覆盖面广、内容广、受众广。在改革和发展中,广播人就是从这些特点入手,用一个分字变广播为窄播。“分”在国际上是一种趋势,在我国,则经历了两个阶段。 After China’s accession to the WTO, in order to cope with the fiercer international competition, radio and television accelerated the pace of group reform. At present, some places are conducting pilot reform of the cultural system involving the radio industry. The key link is how to integrate resources. Grading and Focus Radio is characterized by wide coverage, wide content, wide audience. In the course of reform and development, broadcasters started with these features and broadcast them as narrowcasts using a sub-type. “Points” is a trend in the world. In our country, we have gone through two stages.