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从传统教学模式存在的弊端和市场营销学本身的特点出发提出市场营销学的教学需要一种新的教学模式相适应,在阐述了体验教学内涵和优越性的基础上对市场营销学如何加强体验教学的措施进行了初步探索。
From the shortcomings of the traditional teaching mode and the characteristics of marketing itself, it is proposed that marketing teaching should adapt to a new teaching mode, how to strengthen the experience of marketing on the basis of expounding the connotation and superiority of experience teaching Teaching measures were initially explored.