论述图书馆信息营销的管理学属性,认为图书馆信息营销是对图书馆管理核心价值的继承和发展,是对传统图书馆管理方式的变革和突破以及对传统图书馆管理文化的创新,指出充分认识图书馆信息营销的管理学特性,积极开展信息服务工作,对促进图书馆事业的发展具有一定的意义。 Discusses the management attribute of library information marketing, holds that library information marketing is the inheritance and development of the core values ​​of library management, and is the reform and breakthrough of traditional library management and the innovation of traditional library management culture, Understanding the management characteristics of library information marketing and actively carrying out information service work will be of some significance for promoting the development of the library industry.