在我国文化创意产业迅猛发展的大背景下,江西省文化创意产业也突飞猛进,形成了一批各具特色的文化创意产业园。但是,江西省文化创意产业的总体规模不大、结构不合理、缺乏创意人才和集聚效应的问题也很明显,因此,需要我省强化政府引导功能、立足本地文化、实施品牌化策略和构建多元化的投融资体系,推动文化创意产业做大做强。 In the context of the rapid development of cultural and creative industries in our country, cultural and creative industries in Jiangxi Province also by leaps and bounds, and formed a group of distinctive cultural and creative industries. However, the overall size of cultural and creative industries in Jiangxi Province is not large, the structure is irrational, the lack of creative talent and the effect of agglomeration is also obvious, therefore, we need to strengthen the government guidance of our province, based on local culture, the implementation of the brand strategy and the construction of multiple Investment and financing system to promote cultural and creative industries bigger and stronger.