论文部分内容阅读
企业不断深化改革是生存发展中永恒的主题。企业如何在愈来愈激烈的市场竞争中立足、发展、壮大，需要不断探索改革的路子，也需要参考、借鉴成功企业的典型做法和经验。为此，本刊与北大纵横管理咨询公司联合推出《成功企业案例剖析》专栏，旨在通过深入剖析和报道国内外优秀企业的成功经验，尽快提高国内企业的自身管理、经营和决策水平。 北大纵横管理咨询公司是北京大学投资、光华管理学院兴办的专业管理咨询机构。作为中国管理咨询业的先行者和领导者，该公司致力于“为中国企业的成长与变革提供实效性的解决方案”，已成功为上百家企业提供了战略规划、管理改进方面的咨询服务。我们相信，由一批专业企业研究专家通过对成功企业的剖析总结而撰写出的“他山之石”，必将对还在不断深化改革中的广大企业有所借鉴。
Constantly deepening the reform of enterprises is an eternal theme in the survival and development. How companies establish themselves, develop, and grow in an increasingly fierce market competition requires constant exploration of reforms. They also need to refer to and learn from the typical practices and experiences of successful companies. To this end, the magazine and the Beijing University Management Consulting Co., Ltd. jointly launched the “Analysis of successful business cases” column, designed to deepen the analysis of domestic and foreign enterprises through the successful experience of reporting, as soon as possible to improve the domestic enterprises own management, management and decision-making level. Beijing University Management Consulting Co., Ltd. is a professional management consultancy organization established by Beijing University Investment and Guanghua Management College. As the forerunner and leader of China’s management consulting industry, the company is committed to providing practical solutions for the growth and transformation of Chinese companies. It has successfully provided consulting services for hundreds of companies in strategic planning and management improvement. We believe that the “stones of other hills” written by a group of professional enterprise research experts through the analysis and summary of successful enterprises will surely draw lessons from the vast number of enterprises that are still deepening reforms.