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1972年艾·里斯和他的合伙人提出了定位理论,在营销界引起了广泛关注,“定位”观念被誉为有史以来“对美国营销影响最大的观念”。2007年,艾·里斯先生被评为全球十大顶尖商业大师,是营销界中唯一入选人选。2008年6月4日,艾·里斯先生首次中国公开巡讲在上海金茂大厦举行,会后本刊记者进行了独家专访。里斯先生对《销售与市场》在中国营销实践领域取得的成就给予了高度评价,并为杂志题词“《销
In 1972, Ai Liesi and his partners put forward the theory of positioning, which has aroused widespread concern in the marketing field. The concept of ”positioning“ is hailed as ”the concept that has the greatest influence on marketing in the United States". In 2007, Mr. Ai Lisi was named the world’s top ten top business guru, is the only selected marketing candidate. On June 4, 2008, Mr. Ai Reese held his first public speaking tour in Shanghai Jin Mao Tower. After the meeting, the reporter conducted an exclusive interview. Mr. Rees spoke highly of Sales and Marketing’s achievements in the field of marketing practices in China and wrote an inscription for the magazine