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商家运用战略性促销活动的本质,其实是为企业提供一个提升品牌形象、增加品牌价值的契机,而不是提供一个改写销售成绩单的机会“除了返券,就没有更好的办法来提高商场的业绩吗?”张成一直念叨的这个问题显然有着否定的答案。提高商场的业绩,关键在于给商场一个精准的定位,并善于运用战略性促销等手段,使品牌资产增值。一般来说,促销有四种模式:吸附游离型,通过价格诱因促使游离者或竞争品牌的
Instead of offering a chance to rewrite sales testimonials, the essence of a merchant’s use of strategic promotions is actually to provide the business with an opportunity to enhance its brand image and brand value. “There is no better way to raise the price Performance? ”Zhang Cheng has always been talking about this issue has a negative answer. Improve the performance of shopping malls, the key is to give the mall a precise positioning, and good at using strategic promotions and other means to make the brand value-added. In general, there are four modes of promotion: free-form adsorption, motivating freeers or competing brands through price incentives