论文部分内容阅读
调查影视广告专业在国内国外的发展与进程,分析其发展趋势,针对我国高职高专影视广告专业教育特性,借鉴国外职业艺术教育的先进经验,依据高素质创新应用型人才培养目标的总体要求,研究高职高专影视广告专业发展中存在的问题和弊端,并提出以产教结合工作室制教学模式为核心的对策。
This paper investigates the development and process of film and television advertising specialty both at home and abroad, analyzes its development trend. According to the characteristics of film and television advertisement education in higher vocational colleges in our country, drawing on the advanced experience of foreign occupation art education and based on the overall requirements of high quality training of application-oriented talents , To study the problems and malpractices in the development of video advertising specialty in higher vocational colleges and to put forward the countermeasures with production and teaching combined with studio-based teaching mode as the core.