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本文主要针对旅游形象广告的视觉设计和表现效果进行深入系统的研究和分析,以期通过具体的案例分析加上视觉传达设计的原则进行旅游广告设计的论述,为促进旅游形象广告设计的发展和视觉美感的体现提供理论支撑。本文主要从设计的思路和设计元素的角度进行探讨,归纳总结设计原则,阐述旅游形象广告的视觉表现力。
This article focuses on the visual design and performance of tourism image advertising in-depth and systematic research and analysis, with a view to through specific case analysis with the principle of visual communication design of tourism advertising design exposition, in order to promote the development of tourism image advertising design and visual The embodiment of beauty provides theoretical support. This article mainly discusses from the perspective of design ideas and design elements, summarizes the design principles, expounds the visual expression of tourism image advertising.