改革开放以来,我国酒店业发展迅速,已成为第三产业的重要组成部分。随着行业规模的扩张和同业竞争的加剧,经济型酒店逐渐认识到连锁经营的重要性,连锁经营模式和经济型酒店的有效结合可以更好地发挥经济型酒店的优势。本文在对经济型酒店连锁经营模式的界定及优势分析、营销模式运行等问题探讨的基础上,通过调研,并结合相关理论依据,探讨了经济型酒店连锁营销模式有效运行的对策,希望能对促进我国经济型连锁酒店的规模化发展起到重要的现实意义。 Since the reform and opening up, China’s hotel industry has developed rapidly, has become an important part of the tertiary industry. With the expansion of the scale of the industry and the aggravation of competition in the same industry, the economy hotels have realized the importance of the chain management. The effective combination of the chain management mode and the economy hotels can give play to the advantages of the economy hotels. Based on the research on the definition and advantage analysis of economy hotel chain business mode and the operation of marketing mode, this article discussed the effective operation of economy hotel chain marketing mode through investigation and research, combined with the related theoretical basis, Promote China’s economy chain hotel scale development has an important practical significance.