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20世纪90年代以来,广播频率专业化、类型化发展带动其社会效益和经济效益不断彰显,广播迎来发展的第二春。但在广播业内部,各类专业频率的发展颇不平衡,其中以健康频率①最为尴尬。一方面是大量广播频率中充斥着医药类节目和广告②,另一方面则是健康频率无法在广播竞争中获得一席之地。1995年6月1日,我国首家医疗广播频率——山西人民广播电台健康之声开播。16年之后,在现有频率中单独
Since the 1990s, the specialization and type-based development of radio frequency have brought about continuous enhancement of its social and economic benefits. The broadcast has ushered in the second spring of development. However, in the broadcasting industry, the development of various professional frequencies is quite uneven, of which the most embarrassing is the frequency of health. On the one hand, a large number of broadcast frequencies are flooded with medical programs and advertisements. On the other hand, health frequencies can not gain a place in radio competition. June 1, 1995, China’s first medical broadcast frequency - the sound of Shanxi People’s Broadcasting Station launched. After 16 years, alone in the existing frequency