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本刊讯:据《华夏酒报》报道,2月9日,江苏苏酒实业股份有限公司年度工作会议在宿迁市召开。苏酒集团领导及苏酒实业领导杨廷栋、张雨柏、赵凤琦等人参加了会议。苏酒集团总裁、苏酒实业董事长兼总经理张雨柏在会上作苏酒实业2010年工作报告。张雨柏在报告中用“一个突破”、“两个优化”、“三个增强”概括了苏酒实业2010年取得的突出成绩,即企业规模大突破,产品结构更优化、市场结构更优化,产品力增强、品牌力增强、渠道力增强。张雨柏还给全体营销人员详细分析了企业所面临的三大机遇和三大挑战,从目标制定科学化和目标落实五围绕等方面阐述了新一年的营销工作目标,并从营销转型常态化等八个方面全面部署了2011年营销工作。
According to “China Wine Report” reported that February 9, Jiangsu Sujiu Industrial Co., Ltd. annual work conference held in Suqian City. Sujiu Group leaders and wine industry leaders Yang Tingdong, Zhang Yu Bai, Zhao Fengqi and others attended the meeting. Su wine group president, Su wine industry chairman and general manager Zhang Yubo Su wine industry at the 2010 work report. In his report, Zhang Yubai outlines the outstanding successes achieved by Sueju in 2010 with “One Breakthrough”, “Two Optimizations”, and “Three Enhancements,” ie, a breakthrough in the scale of enterprises, a more optimized product mix, The market structure is more optimized, the product power is enhanced, the brand power is enhanced and the channel power is enhanced. Zhang Yubai back to all marketers detailed analysis of the three major business opportunities facing enterprises and the three major challenges from the goal of scientific development and implementation of the five objectives such as the elaboration of the new year’s marketing objectives and the normalization of marketing transformation Eight aspects of the full deployment of the 2011 marketing.