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在分析移动商务产业价值链的基础上,构建移动商务诚信体系框架,包括以移动运营商、内容提供商、服务/产品提供商、移动门户提供商、移动用户为主体构成的核心层诚信;以平台软件提供商、移动终端提供商、网络设备提供商、支付支持商为主体构成的中间层诚信;以移动商务产业价值链所处的外部诚信环境而构成的基础层诚信。并探讨诚信体系之间的内在联系,即层次关系、作用关系和价值转化关系。
Based on the analysis of the value chain of the mobile commerce industry, this paper constructs the framework of the integrity of mobile commerce, including the integrity of the core layer, which is composed of mobile operators, content providers, service / product providers, mobile portal providers and mobile users. Platform software providers, mobile terminal providers, network equipment providers, payment support providers as the main body composed of the integrity of the middle; to the mobile commerce industry value chain where the integrity of the external environment formed by the integrity of the underlying layer. And explores the internal relationship between the credit system, that is, the relationship between the level, the role of relations and the value of conversion.