如今,随着媒体竞争日趋激烈,时效性甚至已经被提升到事关媒体兴衰的地位。作为广播电视媒体,现场直播无疑是体现时效性的最有效手段之一,成为播出的一种常态,它是对广播电视特性和新闻特性的双重回归,也标志着直播时代已经到来。作为这一新闻表现方式的直接“操盘手”——新闻主播的角色功能也将随着这个时代的到来发生相应变化。直播时代全面到来直播能让受众更及时、直观地了解到发生的新闻事件,在广播电视直播状态下,影像声 Nowadays, with the increasingly fierce media competition, timeliness has even been raised to the point where the rise and fall of the media. As a radio and television media, live broadcast is undoubtedly one of the most effective means to reflect the timeliness and become a normal broadcast. It is a double return to the characteristics of radio and television and news features, and also marks the coming of the live broadcast. As a direct “trader” of the way the news is presented, the role of the news anchor will also change as the times come. Live broadcast live broadcast in full time to enable the audience to more timely and intuitive understanding of the news events occurred in radio and television broadcast live, video sound