今年的图书市场,出版商、经销商普遍反映市场清淡,生意难做,特别是对图书出版商而言,由于市场需求日趋多元化,读者口味难于把握,能够抓对选题,是出书成败的关键。尤其是前几年热销过一阵子的“营销类”、“策划类”、“公关类”书籍,近段时间也持续走软。但也有例外现象,1998年5月下旬由北京派力营销策划有限公司编辑出版的《派力营销思想库》之《销售经理实战系列丛 This year’s book market, publishers and distributors generally reflect the market is light, difficult to do business, especially for book publishers, due to the increasingly diversified market demand, the reader’s taste is difficult to grasp, to grasp the topic, is the book success or failure key. Especially in recent years, selling for a while “marketing”, “planning”, “public relations” books, the recent period also continued to weaken. But there are exceptions, in late May 1998 by the Beijing Pali Marketing Planning Co., Ltd. edited and published “Pali marketing think tank” of the "sales manager combat series